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Fred van RaaijTilburg University ABSTRACT - Cross-cultural consumer research witnesses an increasing interest of researchers, both for the managerial strategy of multinational companies and in order to establish the universality or specificity of theoretical construct and findings.
In this paper the validity of the hypothetical constructs is discussed in order to create functionally equivalent constructs across cultures and equivalence of samples from the cultures. A theoretical structure in which a hypothetical construct is embedded serves as a manner for attaining the functional equivalence of instruments and constructs in order to interpret the findings and to implement managerial strategy.
At the meeting Galton criticized this paper, raising the problem of independence of cases. Elder describes this as follows: What if society A "borrowed" the juxtaposition from society B, in which case the juxtaposition is historical rather than functional?
What if A and B are merely variants of some common overarching society C? In either case, what appear to be two cases may actually be two illustrations of the same case, in which event the cross-cultural comparison has not produced any further evidence for the generalization of the juxtaposition than did the single-culture observation.
Triandis, Malpass, and Davidson mention the following reasons for conducting cross-cultural research: Some introductory remarks make clear the ground for the remainder of this paper: First, cross-cultural research as comparative research is not unique.
All behavioral research is comparative; that is, it involves a comparison of experimental and a control group, e. Secondly, consumer research is largely "made in the USA. This may introduce "ethnocentrism" in the type of questions we address, the concepts we employ, and the explanations we give of the results.
For instance, the study of "consumer satisfaction" is relevant in a western mass-consumption society but not, or in a different way, in a developing country. Another example is a book by Nieuwenhuijze reporting the results of an analysis of Islam, that was banned in Indonesia on the grounds that a non-Muslim could not properly examine either the history or the tenets of Islam.
A last example is a questionnaire statement: In that case, we have to measure "social responsibility" with another statement or set of statements. Thirdly, the terms "cross-cultural" and "cross-national" are used in the literature.
I prefer "cross-cultural" because this term reflects more possible differences in consumer behavior than "cross-national. Many of the problems and caveats that apply for cross-cultural research are also valid for market segmentation studies using the segmentation variables of race, ethnic background, and social class.
Cross-cultural studies on consumer behavior include: These studies compare a US sample of consumers with samples in France, England, Canada, Mexico, and Germany, all nations of the western world.🔥Citing and more! Add citations directly into your paper, Check for unintentional plagiarism and check for writing mistakes.
The categories you forwarded are in a lot of intro text books. I think they come from the Campbell and Stanley (x) book that uses them .
Type or paste a DOI name into the text box. Click Go. Your browser will take you to a Web page (URL) associated with that DOI name. Send questions or comments to doi. artwork by Guy archette; To travel back in time, you need to follow what is called a Closed Timelike plombier-nemours.com is a world-line that is a loop, instead the more conventional wavy vertical line.
Ordinary world line start at a given point in space and time, then moves into the future like all normal things do. -research designs are a major way of controlling for invalidity in research or in resolving the rival causality problem, a means of excluding internal and external rival causal factors Experimental designs are characterized.
What Factors to consider when selecting a research design? There are many factors to consider when selecting a researchdesign.
The nature and objective of the research are the mainconsiderations.