In business, inspiration is important in offering new ideas for running expanding your company and motivation insures that employees will work hard enough to see your ideas through to success. There are several motivational strategies in business that can help get your employees excited about making inspiration a reality. Employee Input According to the US Business Review, one strong motivational strategy is to maintain open communication with your employees. When employees feel like their ideas are being heard, and that they have a say in the direction the company is going in, then they are more apt to take a direct interest in the success of the company.
Pantaloons Fresh Fashion stands out as a fashion trendsetter, on the lines of how fashion is followed internationally. Pantaloons Fresh Fashion stores have presence with stores not just in Metros but also in smaller towns. All stores have a wide variety of categories like casual wear, ethnic wear, formalwear, party wear and sportswear for Men, Women and Kids.
Vijaya Kameswari have undertaken a study on how organizations need to attract and retain customersto ensure a sustainable competitive advantage. To achieve this objective, service organizations must focus on their efforts to developing and sustaining an organizational culture that emphasizes internal customer well being as a means to attract Employee motivation strategies pantaloons retain external customer patronage.
This made the interaction between people within the organization and the external customers more vital. In retail sector instead of selling services they will eventually start to sell experiences that augment the actual product. The study states that retail stores should concentrate on internal marketing to have satisfied employees to deliver customer satisfaction.
Ipek Deveci Kocakoc and Ali Sen have undertaken a study on improvement areas for customer satisfaction along the supply chain. In dynamic market conditions, it is vitally important to perceive and satisfy customer needs.
If customer satisfaction measurements are used as a source of improvement efforts, results will be more satisfactory and realistic.
Mass production usually creates a gap between manufacturers and endusers. Faced with a vast proliferation of both domestic and, as well as markets that are often ecoming increasingly fragmented, a number of producers of goods and services have chosen to outsource many activities of the sales function to resellers who have the market knowledge, sales expertise or distribution network to bring the product to market more effectively and efficiently than the producer can do alone.
Rashid Khan has undertaken a study on customer perception on the marketing strategies followed by Pantaloons for brand building. This study states that a customer thinks in different ways and this is termed as consumer behaviour. If the store succeeds to satisfy the customer,then the store can easily form their brand image.
The store should make a good strategy regarding all aspects of business. This article states that retailers greater understanding of consumers can enhance customer satisfaction and retail performance.
This article seeks to enrich the understanding of existing consumer behaviour literature and suggests specific elements of consumer behaviour goals,schema etc that play an important role during various stages of consumer decision process.
Ahmad Jamal,Mohammad Al-Mari have undertaken a study on exploring the effect of self-image congruence and brand preference on satisfaction. This article states that prior research has reported that self-image congruence can influence brand preference, brand satisfaction and purchase intentions.
With the help of an empirical research, the paper argues that while self-image congruence may be related to satisfaction in general in the automobile market, it may not necessarily affect satisfaction judgements when customers have higher levels of expertise.
The paper discusses implications for brand managers and argues to take into account customer characteristics such as customer expertise while developing positioning strategies. The purpose of this research is to explore the impact of self-image congruence and brand preference on brand satisfaction among expert and novice customers of automobile brands.
This research gives a broad frame work of the Pantaloons customers and an analysis of their profile and buying behaviour. This can be used as a guideline in the formulation of future business plans and also to make changes in the current activities.
It gives an idea to the retailer about the areas which need emphasis and development. This study has been conducted in the pantaloons store in Bangalore city.
This study has obtained data from Pantaloons customers residing in Coimbatore and tiruppur zone also. A sample size of 50 respondents has been considered. All classes of customers were met and their views were analyzed. Understanding the customer in terms of their profile, buying behaviour,expectation and satisfaction is important.
This is identified as the problem area and the study has attempted to address the above said issues with respect to Pantaloons in Bangalore.Employee Input.
According to the US Business Review, one strong motivational strategy is to maintain open communication with your employees. When employees feel like their ideas are being heard.
To some extent, a high level of employee motivation is derived from effective management practices. To develop motivated employees, a manager must treat people as individuals, empower workers, provide an effective reward system, redesign jobs, and create a flexible workplace.
The employee is always right’ These employee motivation strategies involve improving levels of trust between the leadership of your company and staff: 1. Find the right job for the right person.
When people enjoy and are challenged by their work they become self-motivated. Strategies for achieving this type of environment include treating employees with respect, recognizing their contributions to the team, providing unambiguous direction, responding quickly to complaints and requests for help or feedback, and asking them to tell you what motivates them if .
Employee motivation is one of the major issues faced by every organization. This study also focuses on the employee motivation among the employees of PepsiCo India Holdings (P) Ltd, Madurai.
PepsiCo Madurai plant consists of totally 69 employees. After that discussed about the HR policies and practices which are followed by Pantaloons in appointing the employees such as Service Rules, Promotion Policy and Rules, Wage Structure, Employee Motivation and Welfare Schemes, Health and Safety Rules, Training and Development.